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Most companies hide their best stuff behind a checkout. We don't. Below are full sample chapters from four of our paid guides. If you read them and they don't earn the price, don't buy. Simple.
What you can read right now
Pick a sample. Read it. Run the prompts.
The Anatomy of a High-Performance Marketing Prompt
Sample from Claude for Marketers (Intermediate) — $19. The 5-component framework that separates intermediate marketers from beginners. Includes three full advanced prompts you can run today.
Day-One Privacy Settings (Before You Type Anything)
Sample from Claude for Business Owners — $9.99. The exact 3-minute setup every business owner needs before pasting a single client detail into Claude.
Vocabulary Files: How to Find the Words Your Audience Uses
Sample from Perplexity for Solopreneur Marketing — $19. The technique most solopreneurs miss entirely. Build it once, reuse forever.
The Cursor Safety System (60 Minutes, Set Once)
Sample from Cursor Intermediate — $29. Git, MCP tools, and knowledge files set up so you never lose your work again.
Sample 1 · From Claude for Marketers (Intermediate)
The Anatomy of a High-Performance Marketing Prompt
Every professional-grade marketing prompt has five components. You don't need all five for every task — but when output quality matters, you want all five present.
1. Role
Tell Claude who it is. Not "you are a helpful assistant" — that's the default and adds nothing. Assign a specific professional identity that shapes how Claude approaches the task.
- "You are a direct-response copywriter with 15 years of experience writing B2B SaaS landing pages."
- "You are a brand strategist who specializes in positioning challenger brands in crowded markets."
- "You are a performance marketing expert who writes email subject lines optimized for open rates."
Role assignment is not decoration. It activates different knowledge patterns and tones. A brand strategist and a direct-response copywriter approach the same brief in meaningfully different ways.
2. Context
Give Claude what it needs to know about your situation. Not background — operational intelligence. The more specific and relevant your context, the more specific and relevant your output.
Good context includes who the audience is (not "marketers" — "B2B marketing managers at companies with 50–500 employees who report to a VP or CMO"), the competitive landscape, what's already been tried, what constraints exist.
3. Constraints
Tell Claude what to avoid. Length. Tone. Banned words. Format requirements. Brand voice rules. The more rigid the constraint, the more useful the output usually is.
4. Examples
One good example beats ten paragraphs of description. Paste in a piece of work you love and say "use this voice." Claude is dramatically better at imitation than instruction.
5. Format
Specify the structure. Bullet points. Numbered list. Headers. A specific table. Word count. Without this, Claude defaults to whatever it thinks is helpful — which often isn't what you wanted.
Role: You are a B2B SaaS landing page copywriter who has shipped 200+ pages. You write conversion-optimized copy for technical buyers. Context: We sell [product] to [audience]. Their main objection is [objection]. Three competitors who say similar things are [list]. Our differentiator is [differentiator] — but it's hard to communicate without sounding like every other vendor. Constraints: - No words from this banned list: "leverage", "synergy", "robust", "cutting-edge", "next-generation" - No more than 12 words per sentence - The hero headline must work without the subheadline Examples: Here are three landing pages whose voice we admire — [paste 2–3 paragraphs from each] Format: Hero headline (under 12 words), subheadline (under 25 words), 3 supporting body paragraphs (60–80 words each), 1 CTA. Return as a single document I can paste into Webflow.
End of sample. The full chapter continues with 8 more prompt patterns, three full walkthroughs, and the Brand Voice Document framework that makes all of these compound across campaigns.
Sample 2 · From Claude for Business Owners
Day-One Privacy Settings (Before You Type Anything)
Before you start using Claude for anything business-related, spend three minutes on these settings. They control how Anthropic (the company that makes Claude) handles your conversations.
Turn off conversation training (important)
By default, Anthropic may use your conversations to improve Claude's training. For a business owner, this means the content of your conversations — including client information, business plans, or anything else you type — could be reviewed by Anthropic staff or used in training data.
- Click your profile/account menu (typically found via your name or avatar)
- Go to Settings
- Find Privacy or Data & Privacy
- Find the option about conversation data being used for training
- Toggle it OFF
If you handle sensitive client data
If you're on Claude Pro and you regularly handle sensitive client data, know that Anthropic offers API access with zero-retention configuration — meaning conversations are never stored. This requires technical setup. For most business owners, the standard privacy settings with training turned off are sufficient.
What never to paste — full list
- Client passwords, login credentials, or API keys of any kind
- Patient health information (PHI) on a non-business plan
- Unredacted financial records, account numbers, or tax IDs
- Trade secrets or strategic plans you wouldn't email a competitor
- Anything covered by an NDA you signed
- Source code that contains secrets, keys, or credentials embedded in it
End of sample. The full guide includes a complete day-one checklist, the right mental model for prompting, and 35+ ready-to-run prompts organized by business task.
Sample 3 · From Perplexity for Solopreneur Marketing
Vocabulary Files: How to Find the Words Your Audience Actually Uses
Most marketing copy fails because it sounds like marketing copy. The fix is simple in theory and almost nobody does it: write in the exact words your audience uses to describe their own problems.
A Vocabulary File is a living document where you collect verbatim phrases your audience uses — from Reddit, reviews, calls, support tickets, podcasts. You build it once, then paste it into every prompt as context.
The 30-minute starter version
- Pick a niche subreddit your audience hangs out in
- Search for: "I hate when", "the worst part", "frustrating", "wish there was"
- Copy the top 20 results into a doc — exact words, no paraphrasing
- Tag each one: problem language, desired outcome, objection, moment of pain
- Save. This is your starter Vocabulary File.
How you actually use it
Here is the Vocabulary File for my audience: [paste]. When you draft anything, you must: 1. Use language from the "problem language" section verbatim where possible 2. Mirror the "desired outcome" phrasing in headlines and subheads 3. Address an objection from the "objection" list before asking for the sale Now: [your specific request].
End of sample. The full chapter goes deeper on the three-layer intelligence system, Reddit Focus mode techniques, and how to evolve your Vocabulary File from review mining alone.
Sample 4 · From Cursor Intermediate
The Cursor Safety System (60 Minutes, Set Once)
Most non-coders using Cursor lose work at least once before they figure out the safety system. The system itself isn't complicated — but you have to set it up before you need it. After this, you'll never panic about losing changes again.
The three pieces
- Git (15 min): Your time machine. Every change saved as a checkpoint you can return to.
- .cursorrules (15 min): A file that tells Cursor how to behave in your project — your style, your conventions, what to never touch.
- Knowledge files (30 min): Documents Cursor reads first every time. Project context, preferences, dependencies.
Day-one Git setup (no terminal heroics)
- Install GitHub Desktop (free)
- Connect your project folder
- Make your first commit ("initial state")
- Set up auto-commit on every Cursor save (instructions in the full guide)
End of sample. The full guide walks you through every step with screenshots, then gives you the exact .cursorrules template most non-coders should start with.
Done reading?
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