Free · 30 minutes · no credit card
The AI Brief for Marketers Who Are Tired of Generic Copy.
ChatGPT can write. The problem is everyone's prompts produce the same output. This guide shows you exactly how to feed it context so what comes out actually sounds like your brand — not a press release.
No fluff about "AI changing marketing forever." Just the prompts and workflows you'll use in your next campaign briefing.
Real talk
You've used ChatGPT. The copy it spat out sounded like everyone else's copy.
The output is grammatically correct, on-brand in the most generic sense, and utterly forgettable. That's not an AI problem — it's a prompt problem. Give it nothing specific and it writes for everyone, which means it writes for no one.
This guide fixes the prompt structure. Inside 30 minutes you'll have a repeatable briefing format that produces first drafts actually worth editing.
What's inside
Everything a marketer needs to get useful output from ChatGPT.
The brand voice brief prompt
How to give ChatGPT your tone, your audience, and three examples of copy you actually like — so it stops writing for everyone.
Campaign briefing workflow
The exact structure for briefing ChatGPT on a campaign: goal, audience segment, channel, offer, constraint. One template. Reuse it every time.
Where ChatGPT breaks for marketers
Specific things it gets wrong: trend accuracy, audience specificity, regulated claims, regional language. What to verify before it goes live.
Email, social, and ad copy patterns
Different prompt structures for different formats. Subject lines are not landing page headlines — the brief needs to be different too.
The editing layer that makes it yours
ChatGPT drafts. You own the judgment call. Here's how to run a fast editorial pass that lifts generic output to something you'd actually sign off on.
Which paid guide to read next
Mapped to what you do: ChatGPT for Marketers, GEO for Business Owners, Claude for Business Owners, and more.
Real prompt from inside the guide
You'll run something like this in the first 10 minutes.
You're writing copy for [Brand name]. Our audience is [specific person, not "marketers"]. Our tone is [3 adjectives]. Here's a sample of copy we like: [paste 2-3 sentences]. The task: write a [email subject line / social post / ad headline] for [campaign or offer]. The constraint: [word count, platform character limit, no jargon, etc.] Before drafting, ask me one question that would make the output more specific. Then write 3 variations — label them A, B, C.
That structure eliminates most of the generic output problem. The free guide explains exactly why each piece matters and gives you four more like it for different campaign types.
Who it's for
Marketers doing the actual work.
Brand managers, content leads, performance marketers, agency creatives, solo consultants. Anyone who's responsible for the copy that ships — not the person who reads about AI.
If you're tired of output that's technically correct but completely forgettable, this is the fix.
Who it's not for
Anyone looking for a magic button.
ChatGPT doesn't replace your strategy, your audience knowledge, or your editorial judgment. If you're hoping to cut humans out of the loop entirely, this guide will disappoint you.
If you want to move faster without losing quality, keep reading.
Get it now
Stop settling for copy that sounds like everyone else.
One email. 30-minute read. Real prompt structures you'll use in your next briefing.
We'll send the PDF immediately. Then occasional notes when something genuinely changes — new tool, big update, real shift. No spam. Unsubscribe in one click anytime.
Mark Reeves — author of all 47 guides
Same person who writes the paid guides writes the free ones. Written and tested in a working business. Operator, not observer.
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