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Practical articles on using AI in real work.
No theory paragraphs without a practical payoff. Every article has prompts you can run today.
Claude
How to use Claude for business without leaking client data
The privacy settings that matter, the substitution technique that protects client data, and five ready-to-run business prompts.
Read articlePerplexity
Perplexity vs Google for business research
When Perplexity beats Google, when Google still wins, and the four research prompts that give you cited answers for real business decisions.
Read articleGEO
What is Generative Engine Optimization (GEO)?
A plain-English explanation of GEO, how it differs from SEO, and the five foundational moves that get your business cited in ChatGPT, Claude, and Perplexity answers.
Read articleGEO — Research
What twelve studies actually found about GEO
Twelve empirical studies on how AI tools select and absorb content — including the 680 million citation study, the 21,143-citation platform comparison, and what the data actually says to do first.
Read articleCursor
Cursor for non-coders: what can you actually build?
What non-coders have built with Cursor — calculators, dashboards, automation scripts — the prompts that work, and the mistakes that cost people their work.
Read articleClaude
ChatGPT vs Claude: which is better for marketers?
A direct comparison based on running both tools through real marketing tasks — ad copy, email sequences, brand voice, and campaign planning. With prompts you can use to test it yourself.
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AI for the Curious is a plain-English tour of Claude, ChatGPT, Perplexity, Cursor, and GEO — what each one does, where each one fails, and which one fits your work.
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